Every Page Has A Strategic Marketing Purpose
Times have changed. A website can do much more than be an expanded brochure, just hoping to get people to call you. We have found that an innovative, strategic website can (and should) fill multiple roles in the marketing, selling and buying processes - leading to more move-ins and more revenue.
For Those Who Want To Improve Their Existing Website
- We can start from scratch and provide you with a cutting edge, strategic website system that reflects the expertise and compassion of you and your staff, and provides evidence of what you do and how much you care.
- We can keep your design while adding our strategies and features, that reflect the expertise and compassion of you and your staff, and provide evidence of what you do and how much you care.
Call today to discuss making your website a more effective marketing tool that increases move-ins: (888) 213-5026.
Show Reality & Emotion - Draw Visitors In
Of course, a website needs to look good and be readable (not too cluttered). That's a given. We feel your assisted living website should also attract more qualified prospects and advance "visitors" through their buying process by:
- Providing the feel of your company and care cultures.
- Introducing staff personalities and motivations.
- Demonstrating your expertise.
- Telling your "story" in text, photos and sound.
- Recreating true-to-life experiences.
- Making an emotional imprint.
- Supporting what you will be saying on the phone and during face-to-face tours.
Websites Should Tackle Many Marketing Tasks
Our websites multi-task and strategically integrate many marketing elements.
- Inform As If Face-To-Face - We take much of what you tell people on a tour and place it on your website in a variety of formats - text, photo, audio, video. Why wait for a tour that may not happen due to a lack of information or trust?
- Create New Collateral Materials - Informative and emotional handouts come directly from our websites. When an Activity Scrapbook entry or Caregiver Tip is added to your site, a new collateral piece can be printed in your office. Others are pdf that are printable from your website. Our website handouts include:
- 1-4 Activity Scrapbook Entries (New Scrapbook handouts every month.)
- 1-2 Caregiver Tips (New Tip handout every month.)
- 2 - Decision-Making Worksheets (pdf)
- Map With Street View Photo Of Your Facility (pdf)
- Medication Management Program (pdf)
- Provide Advertising Copy - Caregiver Tips can be taken right from your website and placed in your ads. This makes the ads memorable, usable, saveable and shareable. Plus, if the reader would like more Tips, they are driven back to your website...a real good thing.
- Fill-In Family Members - Regular updates make it is easy to keep family members informed of how activities turned out and the events that are coming up. In addition, the links you e-mail and new handouts make it so easy for family members to promote your facility.
- Drive Follow-Up & Keep-In-Touch - Regular updates provide great reasons to contact inquiries and professional referrals sources. And if you have a good e-mail database of these folks, all you have to do is send out links to the updated pages.
- Train Your Staff - Use your website to teach new staff members how to present your facility and talk about your services. It can also be a hiring and training tool that demonstrates the caring culture and expectations of your company.
- Promote & Serve - Earn the gratitude of professionals you recommend by promoting services on your "Support Services" page. In addition, when someone asks your staff for a referral, they will know who to recommend and be able to easily do so.
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Does Your Website Speak Directly
To Your Target Markets?
Strategic websites reach out to target markets that want or need their help, talking their language in text, audio and photos. Click below for a sample.
Le Bleu Chateau Website
Get People Talking & Sharing
"They had great things to say about our website...The fact that it is not just about us and that we really seem to hold our staff to a high esteem and really value family involvement...All which is true."
Cristina Gutierrez
Administrator - Le Bleu Chateau
Our Strategically Designed Websites Fill Multiple Marketing Roles
We turn your website screen shots
(Activity Scrapbook and Caregiver Tips)
into emotional & informative handouts.
Even Samll Homes Should Have A Content-Rich, Strategic Website
Bonus
Assisted Living Marketing Guild Membership Is Free With Each Website
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