Times have changed. Strategic websites that drive the selling process are now necessary in the assisted living and senior care industries. We have found that a great website fits into many parts of the integrated marketing process.
Emotional - It Draws In The Visitor
Of course, a website needs to look good and be readable (not too cluttered). That's a given. We feel your assisted living website should also treat a "visitor" to a personal tour that demonstrates your expertise, tells your story, creates a true-to-life experience and makes an emotional imprint. Here is how we draw a visitor into your world.
- Offer lots of "everyday" pictures. (Your Activity Scrapbook can have 10+ photos of a single event!)
- Create an emotional slide show of "life" at your facility, accompanied by pleasant music.
- Interview your staff and create Caregiver Tips that verify their expertise and honor their talent.
- Provide detailed explanations of your services, activities, experience and even your fees.
- Offer informative (free) newsettes & booklets that opes the door for you to keep in touch with interested consumers (optional).
- Implement a Monthly Upkeep Program that keeping your site fresh, vibrant and up-to-date.
- Combine audio clips with supportive photos to present your approach to important care issues.
Your Website Can Multi-Task
In addition, your website can fill a number of other strategic, integrated marketing roles.
- Collateral materials can come directly from your website. When an Activity Scrapbook entry or Caregiver Tip is added to your site, new collateral pieces can be printed in your office.
- Advertising copy can be taken right from your website. Placing Caregiver Tips (recipes) in your ads make the ads memorable, useable, saveable and shareable. Plus, if the reader would like more Tips, they are driven them back to your website...a real good thing.
- Family members can keep up with the activities and events that are coming up, and see photos of what has already happened.
- Regular website updates create great reasons to keep in touch with inquiries, referrals sources and family members. And if you have a good e-mail database of these folks, all you have to do is send out links to the updated pages.
- Your website can be used as a hiring tool to attract good employees. And it can also be a training tool that demonstrates the caring culture and expectations of your company.
|
Does Your Website Speak Directly To Your
Target Markets?
A strategic website reaches out to the target markets that want or need your help, talking their language in text, audio and photos. For a sample of our website, click below.
Le Bleu Chateau Website
Would You Like New Handouts On A Regular Basis?
Turn your screen shots into emotional & informative handouts.
Design Fees:
Start at $3,500
Monthly Upkeep Fees:
Start at $100
|
Share
Overview
