The Evolving Process Of Selling Assisted Living Some Things The Same, Some Different We have found that marketing assisted living is changing. In all our years of working in the industry, we have found that the fundamentals are pretty much the same. However, the execution of a marketing plan is changing, along with the selling/buying process. Word Of Mouth Goes High-Tech Building word of mouth, creating a referral pipeline, and providing proof of care are still the backbone of an effective strategy. The big change is in how the public "demands" that you do this. The availability and the amazing functions of the internet, smart phones, social networks and other technologies have changed how the public expects you to deliver your messages, and to stay in contact. Your Website - The HUB Of Marketing When we market assisted living, we use Innovative Websites to drive the process. These central, accessible meeting places ease communications, attract social networks, provide reasons to keep in contact, control the message, and create collateral materials. Advertising, referral development, PR, the selling process (even what you say on your tours), and community events are all tied into the website. Your website should be the central HUB of your marketing efforts!!! We Support & Magnify Your Efforts Our Innovative Websites, as well as all the Marketing Services we offer, are industry-specific and need-specific. Our Un-Canned Trainings make your marketing staff more effective, strategic and productive. Our systems make your marketing more consistent and more powerful. And our support services, including the Community Contact Service, take some of the workload off the marketing staff so they can dedicate more time to face-to-face encounters and the selling process. Our clients have included assisted living facilities, senior care communities, retirement communities, residential care homes and CCRC's. Wouldn't it be nice to have marketing support, innovative services, cutting-edge resources, a sounding board or new collateral material at your fingertips? Please give us a call at (888) 213-5026 if you would like to magnify the efforts of your marketing team with any of the services or trainings of Marketing With Care.

A Common Mistake Of course, you probably have a website and it represents your facility in a professional manner - it's similar to an on-line, expanded brochure. That is no longer enough! Static, brochure thinking no longer satisfies the information needs of much of the "buying" public. Many in the market for assisted living now demand to be engaged during the buying process and have a higher level of control. They want to be informed, up-dated and reassured so they can trust their decision (when they are ready to make it), then win over their family members. To do this, a very effective website (and marketing in general) is up-to-date, includes very current evidence of your care and services, supports your selling process, integrates your efforts, encourages return visits, and provides tools for people who want to promote you. The quickest and easiest way to use our website is to SEARCH for a topic. Give it a try.