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Marketing Tips

Put our Marketing Tips to work. Just click on any of the topics below to find the complete Tip. To locate Tips on a specific topic of interest, use the website's SEARCH feature by typing your topic in the empty box above the light bulb.

Assisted Living Marketing Tips

  Tips - Listed with most recent additions at the top of each column.

Tip #76: Build Loyalty By Including...
Steve Schmidt of Marketing With Care
Earn more referrals by helping professionals you believe in and recommend to shine. . . . keep reading
Tip #75: Make It Easy For The Public To...
Steve Schmidt of Marketing With Care
Are you resisting a major change in the selling process, and still pushing when you should be pulling? . . . keep reading
Tip #74: If You Want Loyalty & More Refer...
Steve Schmidt of Marketing With Care
Are your referral sources sending as many seniors to you as they can? Here's how to build stronger relationships, earn more loyalty and get more referrals. . . . keep reading
Tip #73: Use Strategic "Cues" To...
Steve Schmidt of Marketing With Care
Help prospects through the decision making process and your staff through the selling process by placing cues in the strategic locations. . . . keep reading
Tip #72: Part Of Every Day Must...
Steve Schmidt of Marketing With Care
"Survival" is not an adequate mindset for improving a census and building a waiting list. You have to look and plan ahead. . . . keep reading
Tip #71: Integrating Your Marketing...
Steve Schmidt of Marketing With Care
Your marketing can become more powerful if you look for ways to integrate your campaigns. The marriage adds continuity and synergy. . . . keep reading
Tip #70: Create Strategic "Tour Stops"
Steve Schmidt of Marketing With Care
It's not just where you stop on a tour, it's standing in the right place so that visitors see the things that support what you are talking about. . . . keep reading
Tip #69: Create More Word Of Mouth...
Steve Schmidt of Marketing With Care
Create a buzz and encourage people to talk (and e-talk) about the value of what you do. . . . keep reading
Tip #68: Build A Marketing Framework
Steve Schmidt of Marketing With Care
Do your marketing efforts continue when your marketing person goes on a vacation, is ill or moves away? . . . keep reading
Tip #67: Help People To Understand...
Steve Schmidt of Marketing With Care
To help the consumer make a decision in your favor, it helps tremendously to provide evidence that backs what you have told them. . . . keep reading
Tip #66: During The Selling Process
Steve Schmidt of Marketing With Care
Provide those you meet with the tools that are necessary to demonstrate your value to those in the decision-making process you have not met. . . . keep reading

Tip #65: Transform Your Website Into...
Steve Schmidt of Marketing With Care
When your website is filled with reality and continuously up-dated, more people will choose (and recommend) your facility. . . . keep reading
Tip #64: In Website Creation - Apply...
Steve Schmidt of Marketing With Care
Your website should provide evidence of how you care and how much you care. . . . keep reading
Tip #63: Promotional Materials That...
Steve Schmidt of Marketing With Care
The same old brochure gets old, especially for the person giving it out. Add collaterals that address topics important to seniors and their caregivers. . . . keep reading
Tip #62: Saying "Thank You" Can Be...
Steve Schmidt of Marketing With Care
Think before you thank, as you thank and after you thank. . . . keep reading
Tip #61: Make Tours More Interesting
Steve Schmidt of Marketing With Care
Show & tell is not good enough. Build in discovery & emotion. . . . keep reading
Tip #60: Helping A Prospect Gain A...
Steve Schmidt of Marketing With Care
Instead of selling, be a consultant who helps the consumer through "their" decision-making process. . . . keep reading
Tip #59: The "Eyes" Of Your Staff...
Steve Schmidt of Marketing With Care
Teach your staff to make eye contact in a way that is comfortable for visitors and for themselves. . . . keep reading
Tip #58: Pointers For Your Referral...
Steve Schmidt of Marketing With Care
Make it easier for referral sources to recommend your services. . . . keep reading
Tip #57:Marketing Elements Interact...
Steve Schmidt of Marketing With Care
Your marketing can be functional or disfunctional. . . . keep reading
Tip #56: Turning Away A Potential Resident Can Be Good Business & Converted Into A Marketing Advantage
Steve Schmidt of Marketing With Care
Serving your niche and putting your current residents first can be a selling point and build word of mouth marketing. . . . keep reading
Tip #55: Pushy Selling Is Selfish & A Turnoff To Most, Purposeful Selling Is A Service To The Customer
Steve Schmidt of Marketing With Care
Focus on the customer and help them solve "their" problems. . . . keep reading
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