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Share The "Evidence"
Handouts (collateral materials) are a way of establishing credibility with those you meet and with those you have not met. A common example is a brochure. The typical handout focuses on the facility. However, that is only one of the areas that need to be addressed in the selling process. Here are some other roles that your collateral materials can fill.
- Provide "evidence" that you understand the situations that seniors and their family members find themselves in.
- Educate and share your expertise (and that of your referral sources).
- Provide tools for those you meet to sell others involved in the decision-making process.
- Provide new reasons for those who like you to talk about you, promote you and recommend you.
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Add Your Company Info To These Handouts
They Don't Have To Go To A Nursing Home (Newsette)
Use this handout with people that think a nursing home is the only option for their loved one. . . . keep reading
Long-Term Care Jargon (Newsette)
Offer your prospects a printed list of terms (with your company info on it) that they should understand when shopping for senior care. . . . keep reading
What Is Assisted Living? (Newsette)
Many people think caring for a senior means a nursing home. You can put your company info on this newsette, print it, and then offer it to prospects and newcomers to assisted living. . . . keep reading
The Incredible Journey (Newsette)
Here is a newsette that demonstrates that you have an understanding of the lives that seniors have led. . . . keep reading
Caregivers Need Love, Too!
Caregivers should realize that you know what they are going through and it is okay to ask for your help. . . . keep reading
Coping With Memory Problems (Newsette)
A 1-page newsette that demonstrates your understanding of memory issues. . . . keep reading
Select Assisted Living (Newsette)
This 1-page newsette discusses important things to consider when choosing an assisted living community. . . . keep reading
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Overview
